Adpicker

by

Increase revenues from your classical Display & Video ads.

AI-driven | Persona-based

Target your audience with our personas. Transparently.

We use artificial intelligence to define the interests of your target groups. Your web behaviour data coupled with AI are the foundation for better segmentation. The entire process is completely transparent and you will be in charge.

Vít Mrňávek

We are DataSentics company.

European Data Science Center of Excellence based in Prague with more than 70 machine learning and cloud data engineering experts. We are an official Microsoft and Databricks partner.

Jana Habásková

Jiří Koutný

What is AdPicker?

AdPicker is a tool for precise ad targeting. AdPicker enables large organizations, such as online publishers to monetize their website data thanks to Persona-based segmentation.

The process of setting up a campaign is intuitive and simple

Ad Industry vs Privacy

Ad Industry is changing due to privacy regulations. 3rd party data providers will be limited (Chrome will limit 3rd party cookies and many browsers already have).

There is a risk of ad spendings being redirected to Facebook and Google Ads ecosystems. However, there is also an opportunity for publishers to offer quality, Persona-based ad targeting among the first ones on the market.

Technical Details

Target your audience with our personas. Transpary.

With AdPicker you don't need any extra technology, since our solution works as a plug-in to your DSP or DMP (Data Management Platform).

The process is automated as much as possible and simple to use.

At this page, you can see the interests of the engaged visitors while your campaign is running

How it works?

Following pictures are real screenshots from AdPicker

AdPicker suits the best for agencies, larger advertisers and publishers with 10 000 000+ ad impressions monthly. In DataSentics, we work with some of the world’s leading brands and seek long-term relationships with our clients from various industries.

Who are our Customers?

See References

AdPicker uses 1st party data, 100% privacy compliant. Everything is fully transparent and you can always see the real data, if you wish

Target your audience with our personas. Transpary.

With AdPicker, you can target your Display & Video campaign just as precisely as on Facebook, thanks to “Persona” segmentation based on artificial intelligence. Our solution is modern, safe, 100% legal and tailored to your needs.

Main Benefits of AdPicker

The simplified process of automatic persona segmentation

AdPicker solutions helped us to address the inefficiency of direct buying and allow us to leverage programmatic buying for brand-oriented campaigns.

Anna Kevroletina,
Digital Media & Communications Specialist

We achieved significant improvement in visible time within a few days. We are working closely to keep improving the AI engine in close cooperation with the AdPicker team.

Lenka Felberová, Digital Campaign Analyst, Cheil marketing company under the Samsung Group

Using databricks and its managed Spark services allow us to leverage parallel computations to its limit. Boosting our speed of machine learning activities and initial stages of new features development.

Jakub Stech,
Lead Data Scientist, AdPicker

Our Partners:

We build our solutions on top of the raw data from adform and a world-class cloud platform, Microsoft Azure. It allows us to quickly develop and deploy new features and improvements tailor to need of our customer.

David Vopelka,
Product Manager, AdPicker